Digital Marketing Manager
This is an exciting opportunity for an experienced Digital Marketing Manager to become part of our Digital Team in our Shoreditch Head Office, reporting into the Head of Digital. You will work as part of the Digital team shaping and delivering our innovative digital strategy to engage new and existing customers and ultimately achieve our ambitious sales growth targets. This is a fantastic time to join an award winning digital team!
- Responsible for developing and delivering the global digital marketing strategy in conjunction with the head of digital
- Oversee our agencies with daily management of all key channels including PPC, SEO, Paid Social, Programmatic, eCRM and Affiliates
- Define the campaign strategy with agency, researching keywords and optimisation through robust testing.
- Identify trends and insights, to optimize performance while maintaining careful budget management.
- Promote and further develop our loyalty schemes, such as Oasis Unlimited and Mention Me; utilising insight to improve retention rates.
- Generate weekly and monthly reporting for all digital KPI’s
- Identifying new technologies and innovations which will improve the customer experience
- Managing a sizeable budget and multiple digital suppliers
- Collaborating with internal departments including the Brand, PR and Visual Merchandising teams
- Manage and develop a team of three digital marketing coordinators/assistants.
- Excellent knowledge of the digital channels and landscape is essential
- Experience in managing and holding accountability for large scale budgets
- Competent in all office packages and advance excel skills
- Strong commercial awareness with an analytical and numerate mind-set
- Being able to work well under pressure and in a fast paced environment
- Excellent communication skills and confidence to work across multiple stakeholders
- Collaborative, personable and friendly
- Energetic and enthusiastic